How does a salesperson ‘ask the customer for the business’ without sounding obnoxious? How does one close the sale without being or feeling like a jerk? How should salespeople conduct themselves at the crucial ‘close’ stage’ of the sale, so that they do not inadvertently end up causing the customer to shut them out? 

This post examines the reasons the ‘close’ often turns into an unpleasant, if not an outright nightmare, situation for both customer and salesperson. 

It also suggests how salespeople can effectively close the sale. 

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